[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.smein.sk\/remarketing-je-mozne-vyuzit-na-viacerych-platformach\/#Article","mainEntityOfPage":"https:\/\/www.smein.sk\/remarketing-je-mozne-vyuzit-na-viacerych-platformach\/","headline":"Remarketing je mo\u017en\u00e9 vyu\u017ei\u0165 na viacer\u00fdch platform\u00e1ch","name":"Remarketing je mo\u017en\u00e9 vyu\u017ei\u0165 na viacer\u00fdch platform\u00e1ch","description":"Remarketingdok\u00e1\u017ee by\u0165 z h\u013eadiska internetov\u00e9ho marketingu a reklamy efekt\u00edvnym n\u00e1strojom. Jeho \u010doraz \u010dastej\u0161ie vyu\u017e\u00edvanie vlastne vid\u00edme v re\u00e1lnej podobe a […]","datePublished":"2019-10-22","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.smein.sk\/author\/#Person","name":"","url":"https:\/\/www.smein.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/16435f0a6c9262449b9ebb39f63178cd65c54b09f931b6f84682f48086e3d763?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"smein.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.smein.sk\/wp-content\/uploads\/img_a307644_w16782_t1572016481.jpg","url":"https:\/\/www.smein.sk\/wp-content\/uploads\/img_a307644_w16782_t1572016481.jpg","height":0,"width":0},"url":"https:\/\/www.smein.sk\/remarketing-je-mozne-vyuzit-na-viacerych-platformach\/","about":["Podnikanie"],"wordCount":432,"articleBody":"Remarketingdok\u00e1\u017ee by\u0165 z h\u013eadiska internetov\u00e9ho marketingu a reklamy efekt\u00edvnym n\u00e1strojom. Jeho \u010doraz \u010dastej\u0161ie vyu\u017e\u00edvanie vlastne vid\u00edme v re\u00e1lnej podobe a tento proces sa st\u00e1va overen\u00fdm prostriedkom k zisku z\u00e1kazn\u00edkov a l\u00e1kadlom t\u00fdch potenci\u00e1lnych. Jeho prostriedky sa v s\u00fa\u010dasnosti daj\u00fa vyu\u017ei\u0165 vo viacer\u00fdch form\u00e1ch, respekt\u00edve na r\u00f4znych platform\u00e1ch, \u010di u\u017e vrav\u00edme o vyh\u013ead\u00e1va\u010di (Google), soci\u00e1lnej sieti (Facebook) alebo obchodne orientovanej sieti (LinkedIn). A t\u00fdch mo\u017enost\u00ed je e\u0161te viac, preto sa na vyu\u017eitie remarketingu pozrieme bli\u017e\u0161ie a spomenieme si niektor\u00e9 z vyu\u017e\u00edvan\u00fdch platforiem v s\u00fa\u010dasnosti. Google (AdWords) Je z h\u013eadiska uplat\u0148ovania remarketingu zrejme najzn\u00e1mej\u0161ia platforma. V tomto pr\u00edpade vrav\u00edme o zdroji vo forme obsahovej siete. Reklama v obr\u00e1zkovej alebo textovej podobe je umiestnen\u00e1 na r\u00f4znych weboch, no internetov\u00fd vyh\u013ead\u00e1va\u010d Google ju sprostredkuje vo svojich v\u00fdsledkoch h\u013eadania. Zauj\u00edmav\u00fdm n\u00e1strojom je dynamick\u00fd marketing, ktor\u00fd konkr\u00e9tnemu u\u017e\u00edvate\u013eovi zobrazuje reklamu na z\u00e1klade e-shopov, ktor\u00e9 nav\u0161t\u00edvil a produktov, ktor\u00e9 ho zaujali, no z nejak\u00e9ho d\u00f4vodu v danom e-shope (zatia\u013e) nevytvoril objedn\u00e1vku. Youtube Podobne ako remarketing funguje vo forme Google AdWords, d\u00e1 sa praktizova\u0165 aj cez najzn\u00e1mej\u0161iu video-soci\u00e1lnu sie\u0165 Youtube. Pred za\u010dat\u00edm videa alebo po\u010das neho sa div\u00e1kovi zobraz\u00ed vsunut\u00e1 video-reklama v trvan\u00ed maxim\u00e1lne 15 sek\u00fand. Vyu\u017e\u00edvan\u00e1 m\u00f4\u017ee by\u0165 ale tie\u017e bumper Ad (nepresko\u010dite\u013en\u00fd form\u00e1t) \u010di takisto textov\u00e1 forma. Facebook Soci\u00e1lna sie\u0165 je logicky skvel\u00fdm zdrojom potenci\u00e1lnych z\u00e1ujemcov o va\u0161e slu\u017eby alebo tovar, pri\u010dom na Slovensku je najnav\u0161tevovanej\u0161\u00ed najm\u00e4 Facebook. Pon\u00faka mo\u017enos\u0165 cieli\u0165 reklamu v\u0161eobecne, ale tie\u017e na konkr\u00e9tnu skupinu u\u017e\u00edvate\u013eov. A pr\u00e1ve soc. siete poskytuj\u00fa efekt\u00edvne cielenie napr. kv\u00f4li mo\u017enosti skombinova\u0165 reklamu s biografickou polohou konkr\u00e9tnych u\u017e\u00edvate\u013eov. Navy\u0161e je v\u00fdhodou, ak pre v\u00e1\u0161 e-shop m\u00e1te vytvoren\u00fd profil na FB, ktor\u00fd z\u00e1ujemcovia alebo spokojn\u00ed z\u00e1kazn\u00edci m\u00f4\u017eu \u201elajkn\u00fa\u0165\u201c. T\u00fdm ich m\u00e1te z\u00edskan\u00fdch a m\u00f4\u017eete ich oslovova\u0165 atrakt\u00edvnymi novinkami, z\u013eavami a podobne. LinkedIn je s remarketingom obozn\u00e1men\u00fd prakticky len od roku 2017. Umo\u017e\u0148uje v\u0161ak prep\u00e1ja\u0165 reklamu s kontaktmi, respekt\u00edve jej cielenie na vytvoren\u00e9 \u00fa\u010dty. Remarketing je v tomto pr\u00edpade mo\u017en\u00e9 praktizova\u0165 cez n\u00e1stroj Matched Audiences.                                                                                                                                                                                                                                                                                                                                                                                         3.4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Remarketing je mo\u017en\u00e9 vyu\u017ei\u0165 na viacer\u00fdch platform\u00e1ch","item":"https:\/\/www.smein.sk\/remarketing-je-mozne-vyuzit-na-viacerych-platformach\/#breadcrumbitem"}]}]